Automotive journalism means nothing. Not anymore. The same way a life or death case has been made of every fad diet under the sun, so has the love and hate for every automobile imaginable. What’s left? The most neglected aspects of human existence; NUANCE & CONTEXT. 

It’s become trite to say we are both connected to each other digitally more than ever imaginable but also as disconnected as humanly possible from purity, raw emotion and human spirit. 

But that’s where the good stuff is. That’s where we relate to each other.

Not another overly edited video of some rich slug driving an overpriced hunk of metal up some country road. Been there, done that. It was cool when imagined through cheap ink and paper in 30 year old issues of Road & Track. Now, it’s exploitative, boring, and an uncreative cop out. 

That’s not what you fall in love with. 

You fall in love with the drive itself, or perhaps the sound the fuel pump makes when you turn the key. You fall in love with the way your son smiles every time the cup holder folds out of the dashboard. The glamour shots are for the internet, where passion likes to migrate to before it dies and no longer brings the same smiles.

Everything is temporary if you desensitize yourself enough. 

“I really like depriving myself of things, it’s fun” -Cosmo Kramer

Understand, it can all be a dream if you avoid the ebb. Do not over consume anything, especially the shit you love. Instead, get to the point where the tiniest functions, gestures and gleams fill your cup.